Thread turns any photo or video into a shoppable outfit. AI identifies every piece — the cap, the jacket, the sneakers — and finds where to buy them online, in seconds.
Spotted a fit on the street, in a series, or on your feed? Three steps and it's yours.
Use the camera, pick photos from your library, or drop in a video — Thread pulls the best frames automatically.
The AI detects each garment separately — outerwear, tops, trousers, shoes, accessories — with color, style and fit.
Every piece links to real stores. Exact visual matches when they exist, close alternatives when they don't.
Love the piece but not the price tag? Thread also finds similar products across stores — same silhouette, same vibe, friendlier number. Compare exact matches against alternatives and choose what suits your budget.
See what the community is scanning right now — the looks rising this week and the all-time most-liked finds. Vote on pieces, follow the trends, and let the community surface the best matches for you.
Every scan is saved on your device — jump back to last week's find without scanning twice.
Photos are analyzed and never stored. History lives locally on your phone and can be deleted anytime.
Save products with price and store, and keep every scan in your history. Your next fit is always one tap away.
Feed it a video and Thread extracts the sharpest frames — perfect for fits that never stand still.
Yes — Thread is free to download and free to use, with a daily limit on product searches to keep things fair. Scan as much as you like.
Photos are analyzed and never stored on our servers. Your scan history lives locally on your phone, and you can delete it anytime. Location data is stripped from images before analysis.
Almost anything with an outfit in it: your camera, screenshots from Instagram, TikTok or Pinterest, photos from your library, street style shots — even video. Thread pulls the sharpest frames automatically.
Thread searches stores worldwide and automatically prefers shops and prices for your country — so you see results you can actually buy.
When an exact match exists online, Thread finds it. When it doesn't, you get close alternatives with the same look — often at a much friendlier price.
Thread is iPhone-only for now. Android is on the roadmap — follow us on social media to hear when it lands.
Thread is out now on iPhone. Scan outfits, shop the pieces, follow what's trending.
Download on the App Store
Scan with your iPhone