What are they
wearing?

Snap or screenshot any outfit. Thread finds every piece — the cap, the jacket, the sneakers — and shows you where to buy it, in seconds.

Download on the App Store See how it works

Free to try · iPhone

How it works

From screenshot to checkout

Spotted a fit on the street, in a series or on your feed? Three steps and it's yours.

Thread's home screen with polaroids and the scan button

Snap it

Use the camera, pick photos from your library, or drop in a video.

Scan it

AI finds every piece — outerwear, tops, trousers, shoes and accessories.

Thread's results, searching for the cap in the photo

Shop it

Exact matches when they exist, close alternatives when they don't.

Instagram screenshotsTikTok fitsPinterestSeries & filmStreet styleYour camera rollVideo

Better prices

The look, without the markup

Love the piece but not the price tag? Thread also finds similar products across stores — same silhouette, same vibe, friendlier number.

Designer wool overcoatexact match

$1,450

Wool-blend overcoatsimilar · 94% match

$210

Relaxed wool coatsimilar · 91% match

$185

Same look · save up to 87%

Thread's wishlist with saved products as polaroids

Thread's Trending page with the top three pieces

Community

What everyone's scanning

See the pieces rising this week, like your favourites and keep them in your wishlist — with price and a link to the shop.

More than a scanner

Woven into everything

Scan history

Every scan is saved on your phone, photos included — reopen last week's find in one tap.

Wishlist

Save products with price and store, and the trends you love. Your next fit is always close.

Video scan

Drop in a video and Thread picks the sharpest frames — perfect for fits that never stand still.

Privacy first

Photos are analysed and never stored on our servers. Your history lives on your phone.

FAQ

Questions, answered

Is Thread free?

Yes — Thread is free to download and free to use, with a daily limit on product searches to keep things fair. Scan as much as you like.

What happens to my photos?

Photos are analysed and never stored on our servers. Your scan history lives locally on your phone, and you can delete it anytime. Location data is stripped from images before analysis.

What can I scan?

Almost anything with an outfit in it: your camera, screenshots from Instagram, TikTok or Pinterest, photos from your library, street style shots — even video. Thread pulls the sharpest frames automatically.

Which stores and countries does it work in?

Thread searches stores worldwide and automatically prefers shops and prices for your country — so you see results you can actually buy.

What if the exact piece can't be found?

When an exact match exists online, Thread finds it. When it doesn't, you get close alternatives with the same look — often at a much friendlier price.

Is Thread on Android?

Thread is iPhone-only for now. Android is on the roadmap — follow us on TikTok to hear when it lands.